NUVI Releases Audiences

Aug 06, 2015

NUVI, a solution for real-time social media listening and reporting, announced the release of Audiences, a product that provides access to Facebook's complete stream of anonymous and aggregated topic data. Data availability recently expanded from two countries and numerous languages to 55 countries in 121 different languages made accessible through NUVI. Before Facebook topic data, insights were drawn from limited public posts and focused on the volume of posts, what was being said and who was saying it, rather than why an audience was posting.

With Audiences, users will see a large data set that includes anonymized Facebook interactions that have been grouped by topics, demographics, and interactions. The change gives marketers the unique ability to see a topic through the eyes of their audience. Audiences by NUVI complements the current NUVI software offering and includes a pricing model that supports everything from the small boutique agency to the enterprise level brand with numerous active portfolios.