NTT DoCoMo to Embed Macromedia Flash Technology into i-mode Service

Feb 25, 2003

Japanese mobile phone operator NTT DoCoMo, Inc. and U.S. software maker Macromedia, Inc. have announced an agreement to jointly deliver Macromedia Flash technology to i-mode, DoCoMo's proprietary 2G/3G mobile Internet platform, in Japan. The technology will be embedded into the new i-mode handsets, starting with the 505i series, which is scheduled for release later this year. By incorporating Macromedia Flash in its i-mode service, DoCoMo will provide i-mode users with access to a much broader range of rich content and applications. Graphical interfaces will allow users to click on one screen to go directly to specific information, eliminating the need to navigate through multi-layered menus. The agreement was finalized with the signing of a license agreement between DoCoMo and Macromedia Nederlands B.V., a wholly owned subsidiary of the U.S. parent company.

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