NBC Universal and News Corp. to Create a Premium Online Video Site

Mar 27, 2007


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News Corporation and NBC Universal will launch an internet video distribution network with content from television and film. The site will debut this summer with thousands of hours of full-length programming, movies and clips, representing premium content from at least a dozen networks and two major film studios. AOL, MSN, MySpace and Yahoo! will be the new site's initial distribution partners. Their users will have unlimited access to the site's library of content. This media alliance will offer consumers free long- and short-form video and create a platform for advertisers, targeting the audience of online video consumers.

At launch, full episodes and clips from current hit shows, including Heroes, 24, House, My Name Is Earl, Saturday Night Live, Friday Night Lights, The Riches, 30 Rock, The Simpsons, The Tonight Show, Prison Break, Are You Smarter than a 5th Grader, and Top Chef, plus hits from the studios' television libraries, will be available free, on an ad-supported basis, featuring personalized video playlists, mash-ups, online communities, and video search. Plus, the programming lineup will include fan favorite films like Borat, Little Miss Sunshine, Devil Wears Prada, The Bourne Identity, and Bourne Supremacy with bonus materials and movie trailers. Post-launch, plans will be considered for acquiring additional content as well as producing and licensing original programming for the new site's audience.

The new site will actively seek agreements with a variety of additional distribution partners. Each distribution partner will feature the site's content in an embedded player customized with a look and feel consistent with each site. The new company will be located in New York and Los Angeles.

(www.newscorp.com; www.nbcuni.com)