NBC News Launches NBC Politics Bot for Messenger

Oct 18, 2016

With less than 30 days until the election, check out the new NBC Politics Messenger bot from the NBC News Original Video team. The bot will offer users curated “afternoon editions” of native video elections content each weekday in Messenger in the lead up to Election Day.

NBCNews.com used new updates in the Facebook Messenger API to allow video to play directly inside Messenger faster than ever before. This is the first time a news organization has created a messenger bot experience focused on native video. NBC News is excited by this opportunity to continue experimenting in the bot space and deliver our content to our users in new and innovative ways.

Users interact with the bot through quick reply bubbles. After receiving the first news story and video, a user can choose to find out more background, see the big picture, or move on to the next story.