MySpace Launches Pilot to Filter Copyright Video Clips

Feb 16, 2007

MySpace will experiment with a video-filtering system designed to block clips containing copyright materials. MySpace is licensing technology from Audible Magic Corp., which late in 2006 obtained rights to a system for scanning video clips and looking for signature vectors such as a unique digital fingerprint to compare with vectors stored in a database. Video can be blocked from appearing on MySpace when there is a match. The video system supplements audio filtering MySpace already has in place to block unauthorized music uploads.

In the video-filtering pilot, MySpace said it would block unauthorized music videos and other clips containing Universal Music Group's music, while still allowing the Vivendi SA unit and its artists to circulate promotional audio and video they authorize. MySpace, a unit of News Corp., said the tools would be available for free to other content owners as well. On MySpace, users can repost the same clip to the sites under a different, free account. If Audible Magic's technology works as promised, MySpace would be able to block any such attempts to repost material already identified as unauthorized.