Launches Personalized Discovery Magazine

Sep 17, 2012

Founded by Christian Puricelli, former CEO of Onrest Web Services, and Filmon Ghirmai, began a quest to transform how people discover and read news articles. is a personalized discovery magazine, that let's people discover news that is of interest to them. Users choose their categories and sources that interest them and then rate these sources. then selects news stories that may interest the user.

The algorithm that selects the news stories for the user has been designed from the ground up to encourage discovery, and to avoid over-filtering. It analyzes over 50 factors to determine the right order in which to show the articles. is available in a basic web version or through a web app.