Muzaara, a new ecommerce advertising platform is poised to launch. Muzaara describes itself as a highly sophisticated, automated marketing platform, developed to work in synergy with Google Shopping and Facebook. The value of Muzaara lies in its intelligent algorithm technology, which utilizes the vast and valuable data-mass gleaned through consumer interaction with online advertisements, to optimize online marketing campaigns.
In Australia, Facebook currently has more than 15 million active users, with the average time spent on Facebook each day coming in at 1.7 hours. The latest Australian stats show that on average, 60% of people who discovered new information on Facebook go on to learn more about the topic or company, and 35% of people who discover a business or product on Facebook share that information with their friends.
An SaaS model, Muzaara generates adverts for networks such as Facebook, Bing and Google. The proprietary technology, uses existing advertisers’ product data feeds to streamline the process of creating and loading digital adverts. At its core, the system automates and optimises adverts to ensure high return on investment at a granular product level.
Users upload a file or input a URL to a product list’s data feed. Input each property name into the appropriate field in the Muzaara platform, and it will instantly have a database with unique product names, prices, and other descriptive elements that will be used to automatically generate unique ad titles.
Whether you have a few dozen products or tens of thousands, Muzaara says you’ll have completely unique ads for each and every product in minutes. If there are certain products you want to exclude for any reason, all it takes is a few clicks, and you can even set rules like price minimums to automatically remove any items you don’t want advertised.