Munvo and Evergage Partner on Personalization Capabilities

Mar 13, 2018


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Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel, and other industries. Under the agreement, Munvo and Evergage will partner to help companies drive major improvements in marketing performance by enabling marketing organizations to deliver optimized and relevant experiences and individualized journeys for end-customers across multiple channels.

To bring this vision of 1:1 marketing to its clients, Munvo has formalized its relationship with Evergage as a premier Services Partner and created a dedicated personalization practice to help clients navigate and deploy personalization programs. The new practice will leverage Munvo’s extensive experience deploying “next best action” solutions to help clients plan and enable new personalized marketing solutions at scale. As clients struggle in today’s complex MarTech ecosystem juggling multiple tools and siloed customer data, Evergage represents the next generation of personalization featuring a comprehensive platform approach with unified customer data.

Combining deep behavioral analytics, a full customer data platform, and advanced machine learning, Evergage powers 1:1 personalization across channels, including websites, web and mobile apps, onsite search, email campaigns and in person via call center, in-branch, and in-store applications. Marketers can automatically recognize and act on visitors’ interests and intent within milliseconds – all from a single platform that’s easy to operate.