Motility Ads, an all-in-one solution for creating an engaging mobile ad experience, announced ActivateTV, a turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that allow brands and consumers to engage instantly through app downloads, special offers, or exclusive content.
With ActivateTV, advertisers can create opportunities for consumer action that connects the screens that matter most - TV and mobile.From driving app downloads to delivering coupons for in-store discounts, ActivateTV creates a direct connection between brand and consumer. The unique short code and customer URL technology enables marketers to measure ROI and improve campaigns, while allowing television distribution partners to demonstrate the real benefit of advertising to their audiences. App and game marketers can now leverage the reach of television at a cost comparable to typical mobile install, direct response, or brand campaigns - and performance-based pricing removes upfront risk.