Most Popular Social Networking Apps by Country Revealed

Oct 14, 2014

The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.

Pinterest and WhatsApp Messenger rate the most popular globally in the Apple App Store. Pinterest (4.60), Instagram (4.54), WhatsApp Messenger (4.44), and Badoo (4.43) perform the best on Google Play both in terms of number of ranked positions and rating. Overall, Facebook Messenger had better ratings (average 3.76 stars) than the Facebook app (3.40) for Apple users. The highest rated social communication app of the analyzed countries globally is fqrouter2, which allows users to access restricted sites such as YouTube and Twitter in China. It has a global rating of 4.71.

Data was sourced on September 22 and October 6, 2014 from adjust's apptrace database across 130,130 apps in the Social Networking category of the Apple App Store, and 44,067 apps in the Social category and 43,352 apps in the Communication category in Google Play.