Monetate Introduces Enterprise-Grade A/B Testing to the Marketing Masses

Aug 21, 2014

Monetate, a provider of testing and targeting, email optimization and personalization solutions, announced the launch of Monetate for Testing & Targeting -- an enterprise-grade, self-serve A/B/n and MVT testing solution.

Monetate for Testing & Targeting gives marketers the ability to target and segment visitors beyond the basics and at high volumes. Marketers can test both the positive and negative business impact of messages by tracking in-session user behavior, and combining that data with real time conditions like weather and location.

The tool has been designed for marketers to independently create, deploy, learn, and adjust two-tail experiments all in one place. Its analytics tool lets you evaluate experiments, define and track standard or custom KPIs out of-the-box, integrate with third-party analytics, and view performance analytics in a consumable dashboard.