New research from Parks Associates finds preferences for mobile apps over web browsers are growing among younger demographics, impacting the market for mobile content, and accelerating the flow of advertising dollars to app-based content services. Mobile Cloud Media and Access finds the majority of consumers who prefer to use apps over mobile web browsers are under 35 years of age. Mobile apps are already the dominant medium for access to internet radio, maps, social networks, navigation, and games. Netflix has developed an app for the iPad and iPhone, which could increase video use as well. While mobile apps will not completely replace web browsers, content owners and distributors that rely too much on mobile web might lose audience and revenues.