A Tapjoy survey of 25 million moms on its network and found out quote a bit about when, where and how this powerful demographic is using smartphones. It's probably not a surprise that when it comes to moms, "social beats gaming" as the most popular leisure time activity for moms on their smartphones, with Facebook and Instagram as their top two favorite apps.
Twenty-seven percent of moms admitted to using phones to avoid awkward moments on a daily basis. An 85% of moms on Tapjoy's network enjoy news content on their smartphones, compared to 46% of moms in general.
Additional survey results are available.