Mobile Commerce Transactions to Approach 200 Billion By 2019

Dec 01, 2014


A new report from Juniper Research found that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. According to the report, Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, highest growth rates are expected in the NFC sector. Here, usage is expected to be buoyed by the launch of Apple Pay, together with anticipated deployments by banks using solutions based on HCE (Host Card Emulation) technology.

The highest net increase in transaction volumes will occur in the digital goods sector, fuelled by a surge in micropayments for in-app purchases. The report highlighted the opportunity for digital content monetization presented by direct carrier billing.