Mobile Associate App Brings User-Generated Content to the Store Aisle

Mar 05, 2013


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Bazaarvoice is now piloting the Mobile Associate App, powered by user-generated content, the app turns store associates into advisors by arming them with the knowledge and content that can convert "show-rooming" into sales.

Even when customers choose not to buy, the Mobile Associate App can send an e-mail that remembers what the customer was considering and leads them back to your website or physical store. The app can be enabled on personal or store-issued devices, giving associates a way to search for products by name or barcode scan, access product comparisons, highlight product pros and cons from reviews, and save products to a list that can be e-mailed to the customer.

(bazaarvoice.com)