Mobile App Usage Fastest Growing Category of Mobile Content

Oct 05, 2011

ComScore today released data from their comScore MobiLens Service. The service reports U.S. mobile phone trends from data compiled from a survey of more than 30,000 U.S. mobile subscribers. This particular report detailed the months ending with August 2011. Of particular relevance to the digital publishing and media industry was the data on mobile content usage.

According to the report, usage of downloaded mobile apps grew 3% from the previous three month period, with 41.6% of the respondents reporting using an app. This made it the fastest growing category in mobile phone content usage. App usage now sits only .5% behind browser usage (42.1%) in the results of this survey. Text messaging leads the way with 70.5% of the respondents reporting sending a text.

For content companies, where app and mobile site development remains a key issue, this trend may affect where investment dollars go.