Mitú Raises $27 Million From Industry Luminaries

Jan 14, 2016

mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.

Mitú teams up with top digital talent to create innovative, culturally relevant content for young audiences everywhere. The company's content properties ( and its social media feeds on platforms such as Facebook and YouTube have quickly become a destination for Latino youth culture. With 2 billion global monthly views and a community of more than 6,000 passionate Latino creators, mitú says it has the largest global digital reach of any company serving this audience.

mitú plans to significantly ramp-up its investment in product and technology to expand its content publishing platform and audience data tools, launch its influencer-marketing platform ( as well as expand its ecosystem of apps.