Mitú Expands Technology Platform

Aug 20, 2015


Mitú, a data and technology-driven media company, announced the development of a new platform with its acquisition of mobile video company Lightt. In addition, media industry veteran Michael Su has joined the company as chief product officer.

The development of mitú's proprietary platform was first accelerated by the acquisition of Lightt's technology and team earlier this year. Lightt is a pioneer in mobile video creation and introduced real-time video editing, streaming, and storytelling in October 2012. The Lightt team's experience creating a social, cloud-based video ecosystem provides the nucleus for mitú's new data-driven platform.

Now with the recent addition of Michael Su to the team, mitú is fully leveraging the largest network of Latino content creators and social media influencers worldwide. The new offering provides an ability to discover, onboard, and manage creators and influencers from across the social web, including YouTube, Facebook, Twitter and Instagram. The platform also provides mitú with rich insights to better understand audiences and monetize content across these platforms.