Millennials Are More Likely to Advertise on Traditional Mediums Than Older Generations

Feb 28, 2019

Millennials place more value in advertising for their business than older generations, according to a new survey from The Manifest, business news and how-to website.

About 95% of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer business owners. The survey found that millennials also advertise on more types of mediums – including traditional. For example, 41% of millennials advertise on TV, compared to 17% of Generation Xers and 10% of baby boomers.

  • Nearly All Small Businesses Advertise, Regardless of Owner’s Generation—Eighty-seven percent of small businesses overall advertise, which suggests that advertising helps businesses across generations succeed.
  • Businesses Prefer Digital Advertising but Still Value Traditional Mediums—Online and social media advertising are the most popular among small businesses. About 65% of small businesses advertise on social media, and 49% advertise on other digital platforms, such as Google. This exceeds the number of small businesses that advertise on traditional mediums such as print (36%), TV (22%), and radio (22%). Although digital advertising is preferred, advertising on a variety of mediums is still important for businesses that want to reach consumers throughout their day – not just when they’re online. Overall, the survey shows that advertising is important to small businesses in helping them reach and appeal to as many customers as possible.

The Manifest’s 2019 Small Business Advertising Survey included 529 small business owners and managers across the U.S.

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