Miivies, a specialist in internet-based 3D animation technology, launched its Made In Internet Movies technology, which allows 3D animations to be created collaboratively over the internet. The free-to-use, browser-based animation studio is designed for young people between ages 12 and 24 and features simple tools that let users generate characters and sets, and direct acting, filming, sound, and editing of the animation.
Characters can move through the sets, completing simple tasks, and speaking the written dialogue in several different languages. Character controls are similar to those found in computer games. Miivies believes that consumer-created content is the area of biggest potential online. Miivies was founded in 2010 and is based in Helsinki.