Microsoft Corp has announced it has agreed to acquire AdECN, Inc., an advertising exchange platform company Financial terms of the deal were not disclosed. The deal is intended to benefit advertisers and publishers in the following ways: Advertisers can access to more inventory, enabling more efficient matching of their requirements and increased ROI; Publishers will be able to increase yield, earn more money per page view, due to the higher volume of available inventory; Both groups should benefit from the exchange’s neutrality and transparency, enabling them to make informed decisions about their bid and ask decisions.
The acquisition is expected to be completed in the first half of Microsoft’s fiscal year 2008. AdECN, which has approximately 30 employees, will continue to operate from its headquarters near Santa Barbara, CA. as part of Microsoft’s Online Services Business.