Microsoft Forms Media/Entertainment & Technology Convergence Group

Jul 20, 2004

Microsoft Corp. has announced the formation of a new group within the company to help focus efforts and further develop relationships with the media and entertainment industries. The newly formed group--Media/Entertainment & Technology Convergence Group--was developed to consolidate and drive the company's strategies for the digital convergence of home entertainment technologies, personal computing, and media, particularly in the areas of business and market development, technical and IP policy, and industry-standards initiatives. Blair Westlake, former chairman of the Universal Television & Networks Group, will join the company and head up the new group as corporate vice president. Microsoft has also expanded its strategic relationship with Lieberfarb & Associates LLC, a media, entertainment, and technology consulting firm, to further support the strategic activities of the Media/Entertainment & Technology Convergence Group.