Microsoft Buys Video Discovery Company VideoSurf

Nov 23, 2011

Microsoft acquired VideoSurf, Inc., a video discovery technology company offering back-end computer vision that can identify video frames. VideoSurf's technology is designed to make discovering video content easy and accurate. Microsoft plans to integrate this technology with its entertainment platform and enhance search and discovery of entertainment content using Xbox LIVE.

Based in San Mateo, Calif., VideoSurf leverages its content analytics technology, which can "see" the frames of each video, to offer a video search engine based on visual identification rather than only keywords and textual metadata.

Microsoft plans to launch voice search technology over Xbox LIVE before the end of the year and has partnered with several entertainment providers to evolve the way people can search for and discover content on their televisions.