Microsoft Announces Wallop Startup

Apr 28, 2006

Microsoft Corp. has announced the spinout of a new social networking technology, developed by Microsoft Research, to create a new Silicon Valley startup, Wallop Inc. Wallop, whose aim is to deliver the next generation of social computing, is led by entrepreneur and CEO Karl Jacob, with Bay Partners providing Series A financing. Launching later this year, Wallop will introduce a new way for consumers to express their individuality online. Wallop developed a set of algorithms that respond to social interactions to automatically build and maintain a person's social network.