Michael Eisner Launches New Media Studio to Produce Web Content

Mar 13, 2007

Michael Eisner's The Tornante Company has announced the formation of Vuguru, an independent studio that will produce and distribute original content for the Internet and emerging digital platforms. Vuguru's goal is to be the leader in producing high-quality, story-driven content for the Internet that up until now could only be found in movie theaters or on television.

Vuguru's first production, Prom Queen, is a scripted, serialized mystery told over 80 episodes--each running 90 seconds long. Set against the final two months of the school year, Prom Queen has a blend of love, gossip, and betrayal--all of the twists and turns of high school leading up to the biggest night of any senior's life: prom night. Prom Queen's short-form episodes are designed to be easily viewed on multiple platforms and are aimed at young, early adopters of new media content and technology.

(www.promqueen.tv; www.vuguru.com)