Metro Launches Get-Paid-Per-View Blogging

Jun 22, 2007

Metro Nordic, part of Metro International, has launched a user-generated content concept in Sweden. The new service will automatically put qualified bloggers on the company’s payroll, fully integrating blog creation tools with a complete solution for commission payments. When bloggers achieve the requisite numbers of page views per month, a bank account is automatically created and a MasterCard is sent to the author. The newspaper pays social security fees, and withholds income tax to make this get-paid-per-view service a way for bloggers to capitalize on their skills. Material from the best of the blogs can be editorially selected for publishing in the nationwide edition of Metro Sweden, and on, designed to give authors the chance to reach over a million readers.