Metamend announced the development of an innovation in the field of search engine optimization (SEO). The company has created address extraction technology that can read a Web site, extract geographical data, then determine if the site has a relevant physical presence as well as an online one. The technology is said to have a 99% accuracy rating on a city basis, when that information is present within the Web site. Once verified, the street address can then be correlated with existing Geographic Information Systems (GIS) data to produce a set of Latitude and Longitude Coordinates. Step two in the process will be the ability to code or "Tag" the actual source code of the individual Web site with accurate GIS information.
Developed in part with assistance from the National Research Council of Canada's, Industrial Research Assistance Program (IRAP), the technology has market potential for the wireless and hand-held sectors, specifically for any company providing location based services. Web pages tagged with the data will have the ability to be included within search engine results for goods and services sorted by location and proximity.