Metamarkets announced the launch of a real-time analytics platform for programmatic advertising. The technology enables exchanges such as Chartboost, Flurry, Inneractive, Millennial Media, MobPro, MoPub, OpenX, Smaato, and Vungle to visualize billions of events as they happen and to share live analytics with clients and partners.
According to a recent report published by AdExchanger, the majority of marketers are managing at least 20% of their ad spend programmatically, but almost two-thirds plan to double that over the next 12 months. With a quarter of marketers surveyed planning to spend at least 80% of their budgets programmatically, the ability to use real-time analytics for decisioning has the potential to emerge as a key competitive advantage.
Metamarkets is a real-time analytics platform for the digital advertising space that gives programmatic marketplaces, buyers, and sellers the ability to visualize trends as they happen and focus on building deeper client relationships instead of software. Twitter, OpenX, Millennial Media and dozens of others rely on Metamarkets to better serve their clients.