MetaCarta, Inc., a provider of geographic information retrieval and search solutions, announced the MetaCarta Local Alerts Service for Publishers, which notifies users when there is new content that mentions the places they care about most. Local Alerts inform people about news stories, classified ads, community events, restaurant reviews, and even social media, related to their favorite city, town, or neighborhood. Online publishers can now deliver geo-targeted content to users regardless of where they live, work or play. Local Alerts is designed to draw users back to the publisher’s site for repeat visits, in order to increase user frequency and page views metrics, enabling publishers to better capture local advertising dollars and maximize advertising rates.
MySanAntonio.com is the first organization to offer this free service to its readers. MySanAntonio.com is a partnership between the San Antonio Express-News, a Hearst Corporation newspaper, and KENS 5, a CBS affiliate. The site incorporates Express-News content and KENS 5 video. More than 1.4 million visitors come to the site per month, averaging more than 25 million page views monthly.