Megalytic Announces Google AdWords Integration

Jun 24, 2015

Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.

Users across all Megalytic reporting plans can now connect their AdWords accounts with the tool to create reports based on pay-per-click (PPC) campaigns in a fraction of the time that it takes to produce manually. Additionally, users have access to a library of AdWords-specific widgets that can be customized to present different metrics, display alternate chart types, compare against past performance, and more.