Medio, which specializes in optimizing the acquisition, retention, and monetization of mobile users, announced the launch of K-Invite. Named after the viral coefficient "K," K-Invite empowers mobile app developers and marketers to create and track the virality of their mobile applications. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks.
K-Invite facilitates one-to-one social sharing between friends via SMS, email, Facebook and Twitter, and allows application owners to reward users for successfully referring their friends. Medio is offering 2,500 free end-user app referrals or downloads each month to the first 50 app developers who integrate the K-Invite SDK.