Mediaspectrum Delivers 'Precision' Mobile Monetization Technology

Mar 21, 2012

Seeking to advance enterprise mobility and monetization, Mediaspectrum, Inc. has upgraded its Cloud platform with newly-announced Precision technology, which merges print, digital, and mobile customer data with both offline and online activity. The technology will improve customer trust and satisfaction and drive new sales and revenue, Mediaspectrum says.

Precision can reportedly capture user behavior across every mobile channel, device, or app, and consolidate it into a single environment. The technology further interprets data, Mediaspectrum says, and delivers products, pricing, and services that are most relevant to individual consumer interests and demands.