Mediaspectrum, Inc. updated its Adrenalin content management product to provide better ad serving and tracking. Adrenalin 2.0 is a cloud-based platform that enables users to manage multimedia content, advertising, and subscriptions, and automates mobile news, publishing, and commerce for digital readership.
Adrenalin 2.0 provides more advanced analytics by tracking reading behavior on editorial as well as advertising, in both online and offline modes. Publishers can aggregate this data in real-time as a way to more accurately target digital content and advertising.
The platform also offers publishers two customizable news reader styles: Adrenalin News Reader and Adrenalin Replica+ News Reader. The new release bundles multiple publications within a single app, and supports Android as well as Apple subscription services.