Mediaspectrum, Inc., a provider of SaaS technology for advertising, content management, and publishing across multiple channels, announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. Mediaspectrum will use the proceeds to support its continued growth. As part of the transaction, Peter Sobiloff, managing director and Cian Cotter, principal at Insight Venture Partners, will join Mediaspectrum's Board of Directors.
Mediaspectrum's SaaS platform enables the integrated processing of advertising orders and campaigns, ad content flows, event processing, payment, and information flows and analysis against a backdrop of evolving media channels and ad types. Enterprises can manage the entire life cycle within a single Mediaspectrum solution.