Mediabong, a video advertising platform, announced the launch of its Syncroll product, which says it is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart, and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.
Mediabong has applied a patented technology to develop and launch Syncroll, which analyzes in real-time viewer behaviors and measures their interest within the ad displayed (the interest trend coefficient). The Syncroll then adapts the way the ad is displayed based on each viewer's individual experience, allowing for its guarantee of engagement: 100% completion rate, with 100% viewability, and actual 100% user attention.
The Syncroll platform combines a DSP and an ad exchange to manage campaigns on a Cost Per Completed View (CPCV) basis. The "traditional" functionalities are incorporated, including user profile targeting, user attention levels, page context, and others, but Mediabong has layered a patented "behavior feature" on top to drive attention and viewer completion.