MediaSpan, a provider of digital content management, online marketing, and advertising solutions, has announced that it has introduced a new suite of Web management tools to meet the multimedia demands of local newspapers. Additionally, MediaSpan announced that it is expanding its current advertising network of over 1,100 local radio and television stations in nearly 300 U.S. markets, to include newspapers.
The new suite of tools is designed to allow for simplified online content management and integration with current back-end publishing systems and features components such as podcasting, streaming, and online classifieds. National revenue opportunities through the MediaSpan Network are available to all newspapers, whether or not they use the new MediaSpan tools.
(www.mediaspangroup.com; www.mediaspanonline.com; www.mediaspannetwork.com)