MediaSpan Debuts New Branding and Product Lines

Apr 04, 2006

MediaSpan, a provider of digital content management, online marketing, and national advertising solutions for local media properties, has announced that it has renamed its Harris & Baseview unit as MediaSpan Media Software and that the newly branded unit will offer extended product lines that integrate print, online, and wireless solutions for publishers.

The Media Software unit joins MediaSpan's Online Services and Network businesses in creating a solution for publishers and advertisers who want to deliver messaging across multiple media platforms through a single service provider. Through MediaSpan, publishers can deliver content in print, online, and wireless formats and can leverage MediaSpan to help monetize their product with national advertisers. MediaSpan will retain the Baseview brand name for many of its key product lines.