MediaSpan Consolidates Online Business Units

Sep 27, 2005

MediaSpan, which powers digital content management and online marketing solutions for media companies, has announced that it has merged its two online media divisions into a single business unit, MediaSpan Online Services.

Going forward, the company's First MediaWorks and Baseview BITS product lines will be developed and delivered under the MediaSpan Online Services banner. Both divisions have provided online marketing, Web site publishing, and customer management solutions for local media including radio stations, newspapers, television stations, and magazines.