MediaMath Integrates Google AdX Programmatic Guaranteed

Oct 25, 2016


MediaMath, an independent programmatic company for marketers, announced the integration of Google DoubleClick Ad Exchange’s (AdX) Programmatic Guaranteed product. The company says it is the first external programmatic technology partner to do so. Google estimates nearly 60% of programmatic spending will be via Programmatic Guaranteed by 2019.

Programmatic Guaranteed brings the value of premium publisher inventory, the newest trend in ad tech, to the automated world of real-time bidding. MediaMath’s integration with Programmatic Guaranteed streamlines the workflow for securing and negotiating high-value inventory from more than 500 publishers.