MdotLabs, a SaaS ;security platform company launched to help advertisers avoid invalid traffic, announced it has closed a first round of venture funding of $1.25 million led by Chicago Ventures and NYC-based Great Oaks Venture Capital. Prominent angel investors, including RayZemon , also participated in the round.
MdotLabs was spun out of Broadcast Interactive Media, whose evolving suite of web, video, and mobile publishing tools help increase client revenues by driving higher user engagement and improving ad delivery. BIM works with high demand local media and pure play publishers such as the NBC TV Stations group, Belo Corp, and Fisher Interactive Network.
(chicagoventures.com, greatoaksvc.com, MdotLabs.com)