Maxifier, a provider of total performance optimization solutions, announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, a real-time advertising technology provider, and with input from ad networks, ADMAX TRADE allows media companies to take advantage of advanced campaign optimization.
ADMAX TRADE removes the traditional media buying challenges resulting from a lack of visibility and control across all campaigns. Media buyers can identify the real drivers of campaign performance and optimize to these areas. The platform also allows buyers to optimize across owned-and-operated and third-party sites.