Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages at this year’s Frankfurt Book Fair. And in related news, Maverick will also be unveiling 3 new Associates who are joining the ranks of their worldwide consultancy team.
Maverick have established 5 bespoke “turn key” support services in the areas of Marketing, Market Research, Content Management, and Supplier/Vendor selection that are already retained by several clients from many market sectors and regions. At the Frankfurt Book Fair, this year, Maverick will be launching two product-focused services for Publishers of all types.
The “Product Development and the Researcher Experience” package is exclusive to Maverick and is designed to assist clients with all aspects of their “user experience.” Publishers often struggle to translate an operational awareness of researcher and customer experiences into commercial success for digital products. User-centered, evidence-based programming accelerates product innovation, and optimizes engagement and downloads. By generating an accurate view of users to translate into defined strategies, this new suite of Maverick services will provide publishers and institutions with insights into their researchers’ experiences, interpreted to inform business goals and drive impactful product decisions.
The “Discovery to Download” service package is focused on optimizing discoverability and digital product usage. Channels of scholarly content discovery and access are plentiful, complex, and ever-changing. Many clients are concerned they may be in reactive mode when it comes to pushing their content through the networks where their readers expect to find them. Others are looking to proactively drive usage across industry sectors and address the expectations of their end users. This new service package includes a variety of methods that have been proven to effectively and efficiently optimize content workflows and database development. The service elements (organized around “Insights”, “Analysis” and “Progress”) are focused on adhering to information industry standards, protecting the value of your copyright and licensing agreements, and increasing engagement and the researcher experience.