Jason Heller, who co-founded and later sold Mass Transit Interactive, is launching AGILITI, a consultant group focused on digital marketing operations management. The firm plans to work with marketers to audit, review, and align digital marketing operations to build better relationships with digital agencies and maximize digital marketing investments.
AGILITI has already commenced working with several large brands, according to the company. Heller co-founded Mass Transit Interactive in 1998, then sold the agency to Horizon Media in 2005. Heller then became the Managing Director of Horizon Interactive, but resigned in 2007 to focus on the adventure travel media business. In January 2011, Heller sold his adventure travel business to focus on the launch of AGILITI.