Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Jun 05, 2009
MashLogic, a provider of a browser extension that provides contextual information on websites, has closed a $500,000 angel round of investment. The MashLogic add-on for IE and Firefox is free, secure, and free of advertising.