It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Jun 05, 2009
MashLogic, a provider of a browser extension that provides contextual information on websites, has closed a $500,000 angel round of investment. The MashLogic add-on for IE and Firefox is free, secure, and free of advertising.