Marketo has announced a new tool for marketing automation with the launch of its new Marketo Social Marketing. The new product is a suite of easy-to-use products the company says will make every marketing campaign inherently social.
Two of the new offerings include Marketo Social Boost and Marketo Social Promotions. Social Boost features a Facebook page builder, voting and polling applications, social comments, and ratings. Social Promotions is a program that allows users to deploy customer referrals, contests, and flash deals which will allow companies to reach potential customers through social channels. Social Marketing is now available.