Market Research Growing Through 2009, According to Report

Oct 13, 2006

Outsell, Inc., a research and advisory firm for the information industry worldwide, has announced publication of its second annual MarketView report, Market and IT Research, Reports & Services: 2006 Market Size, Share, Forecast and Trend Report. Outsell forecasts that market research will achieve 11-12% growth every year through 2009, when it will reach $39.7 billion. IT research will grow between 7.5% and 9%, to achieve $3.2 billion in three years. The report covers companies like VNU, Forrester Research, Corporate Executive Board, Harris Interactive, WebSideStory, Telephia, and Info-Tech Research Group that provide research, syndicated market information, subscription-based measurement services, and offline and online panels. The MarketView analyzes the size, growth rates, financial performance, and market shares of the top 25 companies in both the market and IT research segments.

Key findings from the report, include: the outlook is good for the market research segment, which enjoys continued opportunities to expand into China, India, Latin America and the Middle East. M&A will remain a key component of double-digit revenue growth, as will products that harness web data; Gartner will continue to lead the IT research segment and create a pricing umbrella favorable to all research firms; in market research, Rising Stars and Leader Board organizations whose innovation, agility and market focus are driving growth include LiveWorld, WebSideStory, Health Grades, Harris Interactive, IMS Health, Synovate, and GfK AG. Among their "counterparts" in IT research are Cutter Consortium, Information Technology Toolbox, Info-Tech Research Group, Telephia, and Burton Group; the top 10 market research companies include VNU, TNS (Taylor Nelson Sofres) plc, IMS Health, Inc., WPP Insight, Info & Consultancy, GfK AG, Ipsos, Information Resources, Inc., Synovate, Westat, Inc., and Corporate Executive Board. Companies can purchase this report from the website.