Marissa Mayer the New Boss at Yahoo

Jul 17, 2012


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Marissa Mayer has been named the CEO of Yahoo, the company's fifth in the past five years, according to the New York Times. Despite having a sizable web audience, Yahoo has struggled to attract advertisers, increase revenue, or cut costs. While Yahoo was once the biggest revenue generators on the internet, in terms of market share of online display ads, the company was passed by Google and Facebook last year.  Mayer, 37, will be looking to give the company a bold, fresh vision while reassuring investors the company will continue to be profitable.

Previous to her being named CEO, Mayer was with Google for 11 years where she worked as an engineer on Google's search and Gmail features. Ross Levinsohn, Yahoo's interim CEO, was also considered for the position but Yahoo elected to go outside the company.

(www.yahoo.com)  


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