Mapp Media Adds Programmatic Buying Service

Apr 21, 2015

Mapp Media announced that it has developed a new programmatic advertising buying service, which enables it to offer a greater level of support for its key platform partners, and complements its existing, targeted advertising solutions.

With the new service, platforms can work with one trusted representative to sell their entire inventory. To head up the new service, Katie McDermott has recently joined Mapp Media as head of Demand Solutions. She has more than seven years of experience in media, working in client services and ad operations at platforms including BSkyB and Spil Games. In the past two years, Katie has managed the demand solutions and programmatic partnerships sector at YuMe, a multi-screen video network.