Many Americans Still Wary of Wearables

Mar 31, 2016


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A COLLOQUY nationwide survey of 1,060 American consumers shows that 63% say wearable devices are too expensive. Just over one out of every two Americans, 52%, say they don't know enough about wearables and don't understand them.

On the other hand, 35% of consumers said wearable technology is nerdy, but "cool nerdy." In a stat that retailers undoubtedly will embrace, one in four Americans, 27%, said they "used to hate shopping but with my wearable I love it." And just 8% said wearable devices are uncomfortable.

Consumers are guessing whether prices will go down, and wondering if they're ahead of, or behind, the fashion curve. They're still doing their research. Some are concerned about age appropriateness.

  • 33% said wearables make a fashion forward statement.
  • 41% said I'd be more likely to place a wearable on my pet than on myself.
  • 36% said wearables are a passing fad.
  • 58% said I'd like to use a wearable device but I'm too old.
  • 35% said people who use wearable devices are just trying to show off.


Additional survey results show that consumers registered only modest concerns about the functionality of wearables:

  • 9% said wearable devices have to be charged too often.
  • 6% said wearables are not compatible with other devices.
  • 4% said wearables have slower processing times than other devices.

The COLLOQUY survey results are based on an online survey taken in February 2016 of 1,060 American consumers. The margin of error is +/- 4% at the 95% confidence level.

(colloquy.com)