Mailjet Partners with Boomtrain

May 03, 2016


Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.

How does Boomtrain work? According to the announcement, "First, it takes the time to understand your website content on a qualitative level. Second, it analyzes users' behavior on your website to build a complex graph for each one. Third, it processes that information and uses email (or on-site notifications) to deliver the right content to the right users at the right time." In this case, users can export Boomtrain's templates to Mailjet to deliver to customers.